When a business is getting started, its earliest customers often receive white glove treatment. They may be neighbors, friends, or family who already have a relationship with the owners.
Their enthusiasm spreads by word of mouth, and soon, the business is serving a growing roster of clients. The work expands, but so does the challenge of maintaining that same level of personal care when demand stretches the company’s capabilities.
That’s why we made “More Than a Number” not just a saying, but the way we operate every day. We realized that managing this growth could become a defining moment if we got it right.
We wanted to keep our customers feeling valued and connected, no matter the circumstances. Here we are, twenty-five years later, and proud to have our customer-centric approach featured in Landscape Management Magazine.
Listening Is Part of the Service
We believe one of the most undervalued skills in business today is listening. Every consultation, every service visit, every phone call is an opportunity to hear what matters most to clients.
It’s not just about service concerns; it’s about learning preferences, priorities, and even the personal details that help us deliver a better experience. The more we listen, the more personalized our work becomes.
Owning Our Client Relationships
Many companies place some client contact into the hands of account managers or service representatives. We do too, but our business model keeps us connected.
As co-founders, Carl and I, Craig, make site visits, take calls, and personally answer client emails. We’ve been in this business long enough to know that walking a property with a client or following up after a project has a big impact.
When people hire Proactive Landscaping, they’re not just hiring a team; they’re gaining direct access to the people who built the business. We see our role not just as leaders, but as partners to every client we serve.
Monthly Newsletter — Just Hit Reply
Our newsletter is more than a monthly update. It’s a conversation starter. We share seasonal tips, project highlights, and company news, all with an invitation at the bottom: “Just hit reply.”
That means every reader has a direct line to us. We read and respond to every message, whether it’s a question about irrigation systems, a request for a quick quote, or simply a client sending a note to say they liked a recent article.
We’ve found this simple approach builds trust. People feel heard. And in today’s world of no-reply inboxes and automated responses, that’s refreshing.
Appreciation Focused Media
Social media for us isn’t just marketing. It’s a way to shine the spotlight back on our clients and community.
We post photos of completed projects not just to showcase our work, but to say “thank you” to the homeowners and businesses who trust us. We highlight seasonal milestones, celebrate client anniversaries, and share community events that matter to our followers.
It’s not a sales channel for us — it’s a gratitude channel.
Education Over Promotion
Our blog and other online resources are built with one question in mind: “How can this help our clients?”
We share articles about landscape design trends, seasonal maintenance checklists, and tips for protecting your investment. This educational focus has two benefits:
- Clients stay informed and empowered to make the best decisions for their property.
- New clients see that our expertise runs deep and that we’re invested in their success before we even start working together.
Our most-read posts aren’t necessarily about our services. They’re suggested solutions that may be useful now or in the future.
Resources and Regular Updates
We treat our online presence the same way we treat our clients’ properties, with regular care and attention.
Our website and Google Business Profile aren’t static billboards; they’re living resources. We update them with recent projects, new service offerings, and timely announcements. Current photos, recent reviews, and seasonal promotions help people get a true sense of who we are and how we work.
Keeping these platforms fresh ensures prospective clients get an accurate, up-to-date picture of what it’s like to work with Proactive Landscaping.
Proactive Service, Not Reactive Fixes
Our Proactive Landscaping brand is more than a name. We don’t wait for problems to happen — we anticipate needs.
Whether it’s planning ahead for Christmas lights installations or scheduling seasonal plantings before the rush, we stay ahead so our clients can relax. We’re watching the weather, monitoring plant health, and adjusting schedules before our clients even need to ask.
This level of foresight takes extra effort, but it prevents headaches and builds confidence.
Standing Behind Our Work — Always
We take pride in our warranty work because it’s a promise kept. If something doesn’t meet expectations, we make it right without delay or excuses.
That might not sound revolutionary, but in an industry where follow-up can be inconsistent, it’s one of the things clients remember most.
A warranty is only as good as the people who stand behind it — and we stand behind ours every time.
More Than a Number Is More Than a Motto
After 25 years of service in the Tulsa area, we’ve learned that landscaping is about more than plants, stone, and soil. It’s about people and their homes, their businesses, their memories, and their pride of ownership.
Treating people as more than a number isn’t a growth strategy; it’s the only way we know how to do business. And we think that’s why so many of our earliest clients are still with us today.
If you’re looking for a landscaping company that treats you like a partner, we’d love to talk. Just hit reply.
Proactive Landscaping: Helping Oklahoma Homeowners Enjoy Outdoor Living
Our top priority is creating living spaces that are right for you. We pride ourselves on working with you from concept to construction to make the right landscape for your needs. Contact us today for a free consultation to explore your next landscaping project.
